New plan to drive tourists beyond London

New plan to drive tourists beyond London

David Cameron has announced the Government’s new five-point plan to boost tourism right across the UK on the 17th July 2015.

A new inter-ministerial group will be formed to co-ordinate and align action across Government to ensure that the right infrastructure is in place to make it easy for visitors to discover the best of what this country has to offer.

The group, headed by the Culture Secretary John Whittingdale, and including ministers from across government, including the Department for Communities and Local Government, BIS, DEFRA, Home Office, and the Foreign and Commonwealth Office, will focus on five key areas:

  1. A better co-ordinated sector: the sector is too fragmented – we want to see local attractions and tourism organisations collaborating to grow the sector for everyone not competing.
  2. Skills and jobs: Driving and retaining talent in the sector to encourage growth
  3. Common sense regulation:  Reforming regulation sensibly to drive competition and improve the tourism offer for visitors
  4. Transport: Forging innovative links between the transport and tourism sectors to help visitors travel outside of the capital
  5. An improved welcome: Delivering a world class welcome at the Border

David Cameron has also announced a £1 million ‘Rail for Tourism’ innovation competition, which will call for ideas to transform the travel experience for visitors to the UK and make exploring the UK by rail more attractive to tourists.

The Heritage Minister, Tracey Crouch MP, also announced on 17th July 2015 that international tourists spent £1.8 billion visiting Scotland last year, up 10% from 2014, while nearly 2.7 million visits were made to the area in 2014.