Visit England’s Place of Interest Quality Assurance Scheme (PIQAS) accreditation

Visit England’s Place of Interest Quality Assurance Scheme (PIQAS) accreditation

(Heritage Inspired) Yorkshire Penistone St John

Launched in 2010 with the stunning Dream public art sculpture in St Helens, the Place of Interest Quality Assurance Scheme (PIQAS) is aimed at locations not eligible for the Visitor Attractions Quality Assurance Scheme due to size or infrastructure.

The Place of Interest Quality Assurance Scheme has many benefits:

• Unlimited use of the Quality Rose Marque – research shows this has a 75% public recognition as a sign of quality.  As well as jpeg of the logo you will also be provided with a display sign for external or internal display if appropriate.

• Face to face de-brief for manned sites giving you 1-to-1 access to a tourism professional.

• No later than 2 weeks after the assessment a report, including key observations and recommendations, is sent out via e-mail or hard copy.

Staff motivation – shared with the team the report enables management to praise the good and encourage action to improve any highlighted negatives.

• Identify areas that require either investment or internal up-grading, or simply just a general re-fresh, ie. removal of graffiti or cutting back overgrown shrubbery.

Joanna Booth gave a useful presentation to a CTA conference which can be downloaded here PIQAS_JoannaBooth

National Code of Visitor Attractions

As a first stage you can also sign up to the National Code of Visitor Attractions which is the first step in the VisitEngland accreditation process.

The 15 simple points of the Code, compiled by an independent panel of industry experts, are the basic fundamental actions that all well managed attractions should already be following.  It acts both as a checklist but also provides a certificate that should be displayed in a public area, preferably at admission point. Read more here