Unlocking the Potential of Church Tourism

Unlocking the Potential of Church Tourism

This article, written in 2009, by Andrew Duff examines tourism trends and suggests ways to unlock the potential of church tourism. There are synergies to be gained from local authorities and businesses working with churches to enhance the local tourism offer. This article examines the increase in church tourism and provides guidance on how destination managers and churches can tap into the tourism market to the benefit of the local economy.

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