The annual report, Visitor Attraction Trends in England, records visitor numbers alongside other key information such as entrance fees and visitor profiles to English Attractions.
In 2014, the report found that certain types of attractions experienced more growth than others. Country parks, gardens, wildlife attractions/ zoos and historic houses / castles all experienced an increase in visitor numbers; with all attraction category sectors aside from places of worship seeing an increase in 2014. In terms of regional visitors in 2014, the East of England saw the most significant increase with visitor numbers up by 10%, while the North East and North West experienced above average growth of 7% and 6% respectively.
According to Visit England, the research shows that those attraction businesses investing in marketing and digital platforms have seen an increase in visitor numbers. Visitor admissions increased by +7% among those increasing their marketing spend, compared with 2% of those who had cut back.
In terms of individual sites, the Tower of London remains the most visited attraction in the paid for category with 3.1 million visits, an increase of 6.5% on last year, followed by Hylands House and Estate in Essex with 1.9 million visits and Westminster Abbey with 1.8 million visits. As seen in previous years, many of the most-visited paid for attractions were part of our rich history and heritage, such as Stonehenge, Houses of Parliament & Big Ben, the Roman Baths and Tatton Park.
For more information and to download the full results see the Visit England website.